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Robert Westmoreland's

ipso facto photo

An art studio dedicated to fine art photography rendered using old masters techniques

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Rob’s Creative Declaration of Origination

July 2nd, 2026– 

For me, the photographic process is simply a means to an end. 

My artistic tool of choice

With a few lenses and camera in hand, I seek to evoke an emotional response, stir the viewer’s soul or disrupt their comfort zone. Not all art is soft and fuzzy, but art ‘should’ make you feel something. For these reasons I’ve come to realize I’m more the artist than photographer. So I’m free to work the image as I see fit, both before and after capture.

I have always been driven to shoot

My work is a 50/50 split between a conventional photographic look or creative look. Some will be colorful, others monochromatic. Some will be subtle, some will be graphic. Some might be considered fine art, most will not. But then not all ‘art’ on the wall can be considered ‘fine’.  That age-old argument is of little concern if you can passionately present your idea, make it come to life.

After mulling over those thoughts, I came up with this- 

“Anything but shades of gray, nothing in full color”

In the literal sense, it means my prints will never attempt to render ‘a full color range’ or as purely a shade of gray. I’ve found that 2 or 3 select colors can fully convey my thought, and cool-tone or warm-tone monochromatic prints can prompt a particular emotion as well. 

I like that.

It is also important to note, I do not employ A.I. ‘enhancement’ in the capture of images, nor during the digital post processing steps. Authenticity matters. Yes, some images are manipulated, heavily, that’s a given. But I avoid Generative A.I. like the plague. 

In the end, for me, it’s about the print you hold in your hand. 

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